WhatsApp users in Brazil can now pay merchants through the app

WhatsApp is introducing the ability for users to directly pay businesses through chat in Brazil. This means that people in the country can have end-to-end shopping experiences, from discovery to payments, within the app. This move finally unlocks the merchant payment market in Brazil for WhatsApp.

Mark Zuckerberg made this announcement in a post saying that the company is rolling out the ability for users to “pay local businesses right in a WhatsApp chat.”

Read more: TechCrunch