Kids’ finance startup GoHenry marches into Europe with Pixpay acquisition

GoHenry, the U.K.-based financial education app and pre-paid debit card provider for kids, has expanded into Europe for the first time with the acquisition of French startup Pixpay. Terms of the deal were not disclosed.

Founded out of London back in 2012, GoHenry has emerged as one of the preeminent fintech companies for children, targeting six to 18-year-olds with a digital platform that allows parents to allocate and control funds, while their children learn how to budget and gain insights into their spending habits. GoHenry expanded into the U.S. back in 2018, and today the company claims more than two millions users across these two markets — it also says that one-sixth of 12-year-olds now have a GoHenry debit card.

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