LendUp Introduces a Digital Banking Platform for the Emerging Middle Class

LendUp Global (LendUp) announced the creation of a new subsidiary company, Ahead Financials, LLC (Ahead).

Ahead, a digital banking and financial health platform, will serve emerging middle class consumers in the U.S. and globally, and partner with leading institutions to ensure no one is excluded from the cornerstones of financial wellbeing: the ability to plan, save, spend, borrow and learn good financial habits.

Ahead will provide a digital banking app, checking account and debit card with no monthly service fees. Ahead customers will also benefit from early access to their paycheck, fee-free overdraft protection for up to $100 and surcharge-free, in-network ATM access at over 55,000 conveniently located ATMs. Additionally, customers will receive financial literacy tools including the Ahead Financial Personal Trainer and credit-building actions to strengthen their credit scores over time. The company will add new financial fitness capabilities with key strategic partners such as the Financial Health NetworkSpringFour and BALANCE, and will announce additional programs and partnerships in the upcoming months.