There’s a new wave of challenger banks looming, and profitability is on their mind

Fundraising-data shows that dozens of banking apps are gearing up to launch, adding to the 250+ neo-banks already live worldwide.

But this next generation of fintechs look prepped to take a radically different approach to that of the early pioneers, made up of Revolut, Monzo, Starling, N26 and Brazil’s NuBank.

Indeed, a new consensus of creating ‘good products at low cost’ seems to be replacing the old chant of ‘growth at all costs.’

Read more: Sifted