DemystData Lands New $7 Million Round

By Julie (Schicktanz) Muhn for Finovate Blog

Data-as-a-service company DemystData announced this week it closed a $7 million Series B round led by MissionOG. Notion Capital and Singtel Innov8 also contributed to the round, which boosted the New York-based company’s total funding to $16 million.

DemystData will use the funds to build its team and expand data partnerships in order to meet increased demand in the U.S. and Asia. The company leverages big data pulled from in-house and online sources to help banks make informed decisions, improve the user experience, and decrease risk. DemystData counts some of the world’s largest banks and insurance companies across 10 countries as customers.

In a press release, the company’s CEO Mark Hookey said the company is, “helping clients cut risk by up to 60% and increase acceptance and straight-through processing rates to convert more customers.” He continued, “We provide the key to accessing valuable data 10 times faster while adhering to increasing privacy constraints.”

Also this week, DemystData released the Atlantic Platform, an API that aims to “assess consumer and small business risk on the back of massive streams of data, text, images, and log files, while improving compliance with emerging privacy law.”

At FinovateAsia 2012, DemystData debuted Credit-in-a-Box, a suite of tools that help banks leverage big data to make better lending decisions. The API aggregates publicly-sourced consumer data in real-time to help lenders measure risk and assess customer value. Founded in 2010, the company recently earned a spot in the FinTech20 Hong Kong. In April 2015, DemystData was recognized as a top 100 private company inAlwaysOn’s OnFinance Top 100.

First appeared at Finovate Blog