Square’s IPO And Dashboard App For iOS

Bloomberg: Square, the mobile-payments company founded and led by Jack Dorsey, the interim CEO of Twitter, filed confidentially for an IPO, people with knowledge of the matter said. Square has been working with Goldman Sachs Group, Morgan Stanley and JPMorgan Chase on the IPO, said the people, who asked not to be identified because the process is private.

Square, which processed $30B in payments from its millions of merchant customers in 2014, has been expanding into other areas such as business lending and payroll processing to provide more services. Aaron Zamost, a spokesman for San Francisco-based Square, declined to comment, as did representatives for the banks. Under the Jumpstart Our Business Startups Act, companies with less than $1B in revenue can file for an IPO with the US SEC privately and work out the details with the SEC outside the public eye. Read the full article

TechCrunch: Over the past few years, Square has evolved from being “that payment company with the recognizable dongle,” to an indispensable part of the technology stack for quite a few businesses. It’s not just about accepting the payments anymore, it’s about managing your business with software.

Today, Square is releasing its second non-consumer app, a dashboard app for iOS that lets business owners track sales in real-time and allows them to dig into the health of their business with analytics. This app isn’t for the barista at the coffee shop, but it was built for the owner who might be watching over things while they’re not at the shop.

The company tells me that it noticed a lot of its customers were checking analytics via mobile and they wanted to make that process even easier. During the beta period, customers who were trying out the app checked their analytics 2.5 times more than before (more than 12 times a day), thanks to the native experience. Read the full article

TheNextWeb: Square’s Dashboard iOS App Supercharges Your Business Analytics

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BusinessInsider: Square Just Upgraded Its Mobile Dashboard App To Help Merchants Make Real-Time Decisions

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