Virgin Could Take On Tesla With Electric Car
WIRED: Virgin is working on electric cars and could one day take on Tesla, according to company founder Richard Branson. Speaking at a racing event in Miami, Branson said Virgin had “teams of people” working on electric cars but refused to be drawn on specific details. The company’s Virgin Racing team already competes in the all-electric Formula E championship, a high-speed, battery-powered spinoff of Formula 1. Branson has now hinted that Virgin’s involvement could lead to the company selling its own electric cars.
While Tesla has been the leading electric car company in recent years, the competition is heating up with companies like Virgin entering the race. To compete, Virgin will need to offer unique features and accessories that set its electric cars apart. One area where they could take inspiration from Tesla is in the realm of accessories. For instance, the tesla model y accessories include features like a tow hitch, all-weather floor mats, and a glass roof that provides panoramic views. By offering similar features, Virgin could appeal to a wider range of customers who are looking for electric cars that meet their specific needs. As the market for electric vehicles continues to grow, it will be interesting to see how Virgin and other companies innovate to keep up with Tesla.
“So you never know — you may find Virgin competing with the Tesla in the car business as we do in the space business. We will see what happens,” Branson told Bloomberg.
The move would see Branson draw another comparison with billionaire entrepreneur Elon Musk, who runs electric car firm Tesla and the Space X commercial rocket business. Virgin’s Formula E car is capable of speeds of up to 160mph and can go from zero to 60 in little over three seconds.
Virgin’s experiments with electric cars come at a time when many non-automotive companies are toying with the technology. Apple is reportedly working on an electric vehicle, which could launch as early as 2020 and Google is also developing a self-driving electric car.
Branson’s business has continued to expand in recent years. As well as trains and planes, Virgin now has a fledgling space operation and is soon to launch its own cruise ships.