Money management app Emma announces $600K seed round

Emma is the leading banking app for millennials (iOS & Android), which helps consumers avoid overdrafts, find and cancel subscriptions, track debt and save money. The product aims at providing a consumer focused banking experience, with the only goal to improve the financial situation of its users.

In the past years, managing money has become extremely difficult. People tend to have multiple accounts, several contracts, different credit cards and the challenges of having everything under control keep growing.

Emma wants to put an end to this. Money management should be easy and straightforward. Consumers should be able to access all the information regarding their personal finance from the push of a button.

Emma is here to solve this problem and try to give customers a different banking experience, which puts them first, not their money or background. The company believes anyone should have an advocate that is able to help in the daily life, no matter who they are and where they come from.

“We started Emma with the aim to democratise the figure of the private wealth manager. In an age where a new financial product comes to the market every week, consumers are destined to get lost in a financial chaos.

We believe they deserve a financial advocate with the goal of driving them through the difficult financial challenges that life presents. This round is the first step to fully achieve our mission.”

– Edoardo Moreni, CEO and Co-founder of Emma Technologies LTD

“Emma brings clarity and transparency to people’s financial lives with a product designed and built for an audience that is eager to grow their personal wealth. Kima Ventures is glad to have Emma as part of its family and looks forward to support future growth and developments.”

– Rose Dettloff, Deal Partner, Kima Ventures