Startup Intrapay promises fresh approach to payments processing

Led by CEO, Koen Vanpraet, formerly of Credorax and GlobalCollect/Ingenico, the company has a fresh approach to providing better payment services and solutions. At a time when consumers are accustomed to greater choice at the checkout, merchant growth will be driven by meeting the genuine payment needs of customers, whether it’s a new way to pay, payment processing and security, or a white-labelled service to grow engagement and loyalty.

“The era of “one-size-fits-no-one” payments is coming to an end,” explained Koen, “and the future of payments is going to be defined by customers. Thanks to internationalisation, proliferating device use and newer payment methods, consumers are already becoming more influential, ‘voting with their feet’ by picking their payments preference at the checkout.

“We’re devoted to building a company fit for this future: one where experienced, dedicated people work together in close harmony to develop innovative value-added payments that match the needs of businesses with the needs of customers.”

Intrapay invites merchants, partners and consumers to tell it what ‘better’ is; developing products that are tailored to the requirements of the end user. One example is Intrapay Direct, a white-labelled solution that enables direct bank transfer payments, enabling customers to complete orders using their online banking details and security checks. The interface is integrated into a merchant’s web site, while transactions are confirmed in real time. Merchants can incentivise the use of their own payment mechanism and as rates are lower than traditional payment methods, it increases revenue.

Richard Beaton, payment consultant and formerly of Hewlett-Packard, now Chief Product and Innovation Officer at Intrapay, added, “Too many technology companies make the mistake of creating technology without understanding how it is deployed and ultimately used. In an era of financial deregulation and ubiquitous internet, it’s time for the consumer and customer to drive the product and not the other way round. The difference with Intrapay is that we listen, we’ve built adaptive technology, and we have no legacy.”