As the first and largest e-commerce market in Europe, the UK is showing no signs of slowing down. With a population of 65.14 million, 77% of whom are e-shoppers, and an annual e-commerce turnover over €130 billion. It’s no wonder the UK is soaring in the ranks of e-commerce.
While the UK has shown some economic downturn due to Brexit, e-commerce is truly reaching new heights. Its the first e-commerce market in Europe and third in the world with an anticipated growth of 14% in 2017.
Desktops are the primary purchase channel so this means there’s room for expanding e-commerce sales on mobiles and tablets. Most of their purchases are made on American websites like Amazon or eBay, but they also spend lots of time shopping on the websites of top UK retailers like Argos and ASOS.
However, there is still room for improvement, taking into account only 1 in 5 stores offers next-day delivery and 40% of sites crash during seasonal peaks. In spite of this, the UK has shown itself to be a robust e-commerce market.
