MicroStrategy Accelerates Bitcoin Treasury Strategy, Challenges Tech Giants to Embrace Cryptocurrency
In a bold continuation of its cryptocurrency investment strategy, MicroStrategy has once again demonstrated its commitment to Bitcoin, purchasing an additional 15,400 tokens for approximately $1.5 billion and further solidifying its position as the largest corporate Bitcoin holder.
The software company, led by executive chairman Michael Saylor, acquired the cryptocurrencies at an average price of $95,976 per Bitcoin between November 25 and December 1. This latest purchase brings MicroStrategy’s total holdings to 402,100 Bitcoin, valued at around $38 billion—representing nearly 2% of all Bitcoin that will ever be created.
MicroStrategy funded this recent acquisition through its ongoing at-the-market (ATM) share program, selling 3.7 million shares to generate the necessary capital. The company has ambitious plans to raise up to $42 billion over the next three years through stock issuance and fixed-income securities, exclusively to support its Bitcoin acquisition strategy.
The company’s unconventional approach has yielded significant results. MicroStrategy’s stock has surged over 500% this year, outperforming most major stocks. Saylor’s “Bitcoin Treasury” concept has transformed what was once a traditional enterprise software company into a crypto-focused investment vehicle.
In a provocative move, Saylor recently presented a three-minute pitch to Microsoft’s board, challenging the tech giant to adopt a similar Bitcoin investment strategy. He argued that Microsoft has surrendered $200 billion in capital through dividends and stock buybacks over the past five years—funds that could have been invested in Bitcoin.
Saylor claimed that if Microsoft had invested in Bitcoin, it could potentially increase its market capitalization by almost $5 trillion. He highlighted that Bitcoin has appreciated by over 1,200% in the past five years, representing a massive missed opportunity.
MicroStrategy’s strategy is inspiring other companies in the tech and crypto sectors. Bitcoin mining company Marathon Digital, for instance, recently announced a $700 million convertible note offering, with proceeds primarily earmarked for Bitcoin acquisitions.
The company’s unique “Bitcoin Yield” metric—measuring Bitcoin holdings growth relative to share dilution—stands at an impressive 63.3% year-to-date, further validating Saylor’s aggressive investment approach.
With Bitcoin currently trading around $97,000 and MicroStrategy’s average purchase price at $58,263, the company has already generated over $15 billion in unrealized gains. This performance has captured Wall Street’s attention and challenged traditional treasury management strategies.
