Crypto Titan Justin Sun Injects $30M into Trump-Backed DeFi Venture

In a significant move that could reshape the decentralized finance (DeFi) landscape, Tron founder Justin Sun has invested $30 million in World Liberty Financial (WLF), a cryptocurrency project closely tied to former U.S. President Donald Trump and his family.

The substantial investment comes at a critical juncture for WLF, which had been struggling to gain meaningful traction since its September launch. Prior to Sun’s involvement, the project had only managed to sell $21 million in tokens, falling far short of its ambitious $300 million target.

Sun, a prominent figure in the blockchain ecosystem, announced the investment via X (formerly Twitter), expressing enthusiasm for the project’s potential. “We are thrilled to invest $30 million in World Liberty Financial as its largest investor,” Sun proclaimed. “The U.S. is becoming the blockchain hub, and bitcoin owes it to Donald Trump!”

The WLF project, uniquely positioned at the intersection of cryptocurrency and political influence, aims to provide decentralized borrowing and lending services. Led by Trump’s sons Donald Jr. and Eric, with Barron Trump holding the intriguing title of “chief DeFi visionary,” the initiative seeks to establish the United States as a global crypto innovation center.

Notably, the investment structure includes a complex revenue-sharing mechanism. According to the project’s “gold paper,” DT Marks DEFI LLC—connected to the Trump family—is entitled to receive 75% of net protocol revenues and $337.5 million in tokens at the initial sale price.

Sun’s involvement appears strategically timed. The cryptocurrency market has been buzzing following Trump’s recent election, with Bitcoin experiencing significant price appreciation. The Tron founder’s bold investment potentially signals growing confidence in the project’s long-term prospects.

World Liberty Financial has intentionally maintained a selective investor approach, limiting token sales to non-U.S. and accredited U.S. investors. The platform’s non-transferable tokens and restricted participation had initially dampened investor enthusiasm.

The WLF team welcomed Sun’s investment, stating on X: “Together, we’re driving innovation, aligning on a vision for a stronger blockchain future, and contributing to the growing ecosystem.”

As the DeFi space continues to evolve, Sun’s substantial commitment to World Liberty Financial could be a pivotal moment in the project’s trajectory, potentially attracting more institutional and individual investors to this politically-connected cryptocurrency venture.