Binance Launches Industry-First Wealth Management Platform for Crypto Assets
Binance, the world’s largest cryptocurrency exchange by trading volume, has unveiled Binance Wealth, marking the first dedicated wealth management solution offered by a digital asset exchange. The platform, announced on October 29, aims to bridge the gap between traditional finance and digital assets by enabling wealth managers to oversee their high-net-worth clients’ crypto investments.
The new service provides wealth managers with tools to facilitate client onboarding through Know Your Customer (KYC) and Know Your Business (KYB) processes, while offering a familiar interface that mirrors traditional financial advisory frameworks. Once onboarded, clients maintain full control of their assets through individual sub-accounts while receiving investment recommendations from their trusted advisors.
Catherine Chen, Head of Binance VIP & Institutional, emphasized that the platform is a technological solution rather than a financial advisory service. “As investors worldwide recognize the potential of digital assets, we are responding to wealth managers and their clients asking for a solution to more easily access crypto,” Chen stated.
The service will initially focus on markets in Asia and Latin America, though it won’t be available in the United States due to regulatory restrictions. Clients will have access to a diverse range of digital assets beyond Bitcoin and Ethereum, including trading and staking products for both active and passive investment strategies.
While the premium service doesn’t offer reduced fees compared to standard Binance accounts, users who qualify for the VIP Program will receive competitive fee rebates. All client assets will be viewable through Binance’s Proof of Reserves page, maintaining transparency in asset custody.
This launch comes at a time of increasing institutional interest in digital assets, particularly following the introduction of Bitcoin and Ethereum ETFs earlier this year. The platform aims to reduce entry barriers for wealth managers and their clients while maintaining the security and reliability standards expected in traditional finance.
