With Bedrock, Amazon enters the generative AI race

Amazon is throwing its hat into the generative AI ring. But rather than build AI models entirely by itself, it’s recruiting third parties to host models on AWS.

AWS today unveiled Amazon Bedrock, which provides a way to build generative AI-powered apps via pretrained models from startups including AI21 LabsAnthropic and Stability AI. Available in a “limited preview,” Bedrock also offers access to Titan FMs (foundation models), a family of models trained in-house by AWS.

Read more: TechCrunch