Colombian Digital Bank “Iris” Seeks To Enable Business Clients With Technology
Neobank IRIS has publicly launched in Colombia, Finance Colombia reports.
IRIS by Financiera Dann Regional calls itself the first neobank focused on the corporate and business sector born in Colombia. On June 2 of this year, the Financial Superintendence of Colombia granted the new bank authorization to operate in the digital banking sector with the approval of the savings section and its regulations.
The first product of the neobank is a 100% digital business savings account, created after a detailed and rigorous market research process that Garavito says included listening carefully over several months to understand the unmet needs of Colombian entrepreneurs and finding a way to solve them, having always the user experience as the center of the strategy.
