Strive fintech unveils first crypto-focused app for parents and kids with digital piggy banks teaching about Bitcoin

Global financial literacy company, Strive, announced today the launch of the world’s first child-friendly physical piggy bank to integrate with the leading crypto wallets such as for e.g. Coinbase, to empower kids to learn and manage their own digital currencies in a fun, safe and responsible way. As part of the company’s educational approach, the team also plans to introduce a piggy bank mining edition, designed to mine Bitcoin and other cryptocurrencies.

Strive’s app and hardware combo displays any crypto wallet balance on the piggy bank, whilst parents can use the accompanying app to schedule cryptocurrency payments, such as pocket money, and monitor their child’s digital transactions. The app and the devices are all secured with 256K encryption, protecting users data at all times.

This timely Strive launch fits in with news of Coinbase’s IPO reaching a market valuation of nearly $100 billion in early trading, proving that cryptocurrencies will continue to shape the financial future of our generation. 

According to Strive co-founder and CEO Andrew Birt, while many people are already exploring the dynamic world of crypto, we all have a huge role to play in equipping kids with financial literacy skills and encourage responsible investing. “Without a doubt, the crypto market is here to stay. With $2T now stored in crypto across 68M crypto wallets around the globe, there’s still a surprisingly visible lack of resources to teach kids about digital currency.” said Birt “This is why we’ve built Penny the Pig – to give everyone a simple, safe and responsible way to explore the space of cryptocurrencies, and learn about the future of money.”

Birt’s 7-year-old son Toby is already requesting bitcoin as a reward for doing chores and is already seeing his investments “pay off”. “It’s pretty cool to see how bitcoin grows – it’s definitely better than having cash and it’s awesome when I tell my friends that I have bitcoin!” 

Penny the Pigs are priced at US$149 each and are already in high demand. Anyone interested can already pre-order their own piggy bank on StriveFam.com. 

In addition to cryptocurrencies, Strive’s range of products includes a marketplace for limited edition digital assets, rare educational NFTs (Non-Fungible Tokens) and collectable physical toys called TopMinds to be released later this month.