Libra Rebrands to ‘Diem’ in Anticipation of 2021 Launch

The Libra Association put together by Facebook last year is rebranding in further efforts to distance itself from the original Facebook-led vision rolled out last year, CoinDesk reports.

The group, composed of 27 member firms, announced Tuesday it was changing its name to Diem (the Latin term for “day”) as it gears up for the potential 2021 launch of a single, dollar-pegged stablecoin. The organization has also finalized its leadership team, which includes Dahlia Malkhi as chief technology officer, Christy Clark as chief of staff, Steve Bunnell as chief legal officer and Kiran Raj as executive vice president for growth and innovation and deputy general counsel. 

Read more: coindesk