Europe to limit how big tech can push its own services and use third party data
European lawmakers are taking aim at big tech’s ability to push its own services in search results at the expense of rivals, with Commission EVP Margrethe Vestager confirming today that a legislative proposal due in a few weeks will aim to ban what she called “unfair self-preferencing”.
The concern is that so-called gatekeeper platforms have the ability to manipulate the way that they rank different businesses — and “show their own services more visibly than their rivals”.
