Facebook’s WhatsApp Enables In-Chat Purchases
Facebook-owned WhatsApp is introducing new services that will enable business users to sell directly on the platform within chats, WhatsApp said in a statement on Thursday (Oct. 22).
WhatsApp will also offer hosting services and other tools to make it easy for businesses to sell and users to shop. A Youtube video that WhatsApp released with its statement shows how the platform envisions the future of business messaging.