Nordic challenger Lunar adds Pro subscription with metal card

via Finextra

Nordic challenger bank Lunar adds a Pro subscription to its offering. Lunar Pro includes a metal card with an option of customisation in the in-app card ordering process. 

Lunar has teamed up with Idemia, the global leader in Augmented Identity, to offer a personalised laser engraving on the metal card like text, a signature, drawing or upload of an image.

More than 88% of the 1000 first Pro subscribers have chosen a personal engraving of the black metal card.

Ken Villum Klausen, founder and CEO of Lunar said:

• Our card is the only physical touchpoint our users have with us and we have seen a huge interest in customising the metal cards. We definitely believe this will create a better engagement with our Pro users and will be an important step in generating revenue.

• Personalisation of the new metal card and the app is one of the biggest themes for us right now. We also launched the opportunity to fully customise the front page of the app for all users, and we see a huge uptake in users that choose to design the look and name of their multiple accounts, specific saving goals or stock investments the moment they log in to their personalised front page.

Amanda Gourbault, Executive Vice-President for Financial Institutions activities at Idemia

• We are delighted to support the largest Nordic challenger bank, Lunar, in delivering this unique metal card program for their customers. The ability to customise the card with laser personalization enables the cardholder to create a high-end cutting-edge product with true individual differentiation.

• At Idemia, we understand the importance of innovation, customization, choice, and fast time to market for FinTechs. Idemia has invested significantly throughout its 30 service centers worldwide and offers a broad spectrum of personalization techniques.

Lunar Pro features for launch

Building on its Premium offering, the new Lunar Pro will include a Visa metal card, core banking features like 6x national accounts and multiple cards, no markups on spending abroad. A global travel insurance covering luggage and health is also included in the monthly subscription price of 16 €.

• Custom laser engraving of 16g black metal card – directly in the app or upload of photo
• Six national accounts and cards, 
• No markups on spending abroad, no fees on withdrawals globally
• Travel insurance and luggage insurance that also covers AirBnB stays all over the world
• There is much more to come, including lounge access and smart banking and lifestyle features