Square buys catering platform Zesty
Square, Inc. (NYSE: SQ) announced today that it has acquired certain assets of Zesty, a catering platform that empowers companies to be healthier and more productive.
The addition of Zesty will enable Caviar, Square’s food ordering platform, to strengthen and scale its growing corporate ordering business, Caviar for Teams, and serve meals from the best restaurants across the U.S. to companies of all sizes.
With Zesty, Caviar for Teams expands its catering offering with new features tailor-made for large corporate food programs, including:
– Sophisticated menu-planning tools and algorithms
– Robust order management
– White-glove catering logistics
– Nutrition and allergen customization, including a focus on healthy order options
“Restaurants turn to Caviar to reach more diners and grow their businesses. Expanding our corporate catering product with Zesty enables us to offer our restaurant partners another way to boost sales through higher-margin, large-format catering orders,” said Gokul Rajaram, Caviar Lead at Square. “Caviar is thriving, and we’re excited to supercharge its success with Zesty and double down on an area with great opportunity to drive more growth for our business.”
Caviar continues to grow as a full food-ordering platform, expanding from consumer delivery, to consumer pickup, and now robust catering services. One of the first food delivery platforms to offer a corporate ordering product, Caviar has offered ordering functionality for groups since 2014. Caviar for Teams, launched in 2016, has since added a sophisticated group ordering portal that offers large teams ordering options from multiple restaurants, detailed invoicing, and more. With Zesty, Caviar’s offerings now include full-fledged, white-glove corporate catering, allowing it to serve companies of all sizes.
“We’re thrilled to join Square and Caviar and continue helping companies feed their employees healthy, high-quality food,” said Chris Hollindale, founder and CEO of Zesty. “We share the same philosophy of offering only the best food from top-quality restaurants, and we are excited by Square’s passion for building smart tools to help restaurants grow.”
Caviar’s deep relationships with restaurants, integration with Square, and focus on using technology to improve operations help restaurants of all sizes grow their sales and expand their reach. Expanding corporate catering through Zesty means Caviar now offers restaurants even more ways to boost sales through a single platform.