Capital One acquires machine learning consultancy Notch

Capital One has acquired machine learning consultancy Notch as part of a progressive effort to develop data-driven products and services for its customer base.

The 16-person team at Virginia-based Notch will join Capital One’s Center for Machine Learning  —  an in-house consultancy created in 2016 to drive the delivery of AI-powered products across the business.

Paul Hurlocker, who founded Notch in 2014 and acted as CEO, will become a senior director in software engineering at Capital One.

Hurlocker says the bootstrapped startup has delivered nearly 70 projects to 34 clients over its three-year lifespan, and first began working with Capital One last year.

“We’ve seen first-hand how Capital One’s transformative data and machine learning journey has established a foundation upon which we felt our team could make a significant impact,” he adds. “They have created a collaborative environment that caters to the unique needs of developers, and they are guided by the belief that continuing to push deeper into machine learning will help their customers become more financially empowered and create opportunities to interact with them in a more natural, seamless, and accessible way.”

Terms of the transaction were not disclosed.