Over the course of 54 hours, participants pitch an idea, build a team, road-test the idea with potential customers by getting out of the building and talking to people, change the idea to reflect the reality of things and then pitch it to judges.
As a judge all I look for is validation – how many people (in public) did they speak to? What did they say? And how did they react to that feedback?
Many teams will refuse to believe their own survey results – I recall one example where more than 90 per cent of respondents said they would not use/buy what they were being offered. But the team ignored the feedback and proceeded with their idea because they honestly thought that good customer feedback did not matter.