Facebook Launches ‘Blueprint’ Training And Certification Program For Brands And Marketers

THE NEXT WEB: Facebook does well when its advertisers do well, so it is today launching new free educational resources for marketers on its platform, both big and small. First up, ‘Blueprint‘ is a new program for training brands on the best practices for advertising and marketing campaigns.

It’s not just an information hub on the Web either; it combines online courses with in-person training and provides certifications for brands that “master” Facebook marketing.

The courses, just like the ones on the Six Sigma Master Black Belt Certification program, are organized by category or otherwise cater to specific roles. You can also choose from full-on “tracks” you’d like to follow if you’re looking to learn a specific collection of skills.

There are currently over 35 courses; some examples include Facebook Terminology, Direct Response Marketing and A/B Testing. The program will keep track of your progress and results.

Blueprint is available in English on the desktop and mobile so long as you have a Facebook account.

For newcomer businesses on Facebook, the company has launched ‘Learn How,‘ an online learning center offering simplified guides to frequently asked questions.

It includes videos, photos and step-by-step instructional guides to show businesses things like how to create a Page or Custom Audience. Learn How is available in 14 languages on a newly redesigned Facebook for Business website.