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In Word-Of-outh Myanmar, Startups Must Enter ‘Trusted Circle’

E27.CO: “The majority of international brands available in Myanmar today are relatively new to the market, and as a result consumers are still familiarising themselves with these brands. They place a great deal of importance in the recommendations of those in their trusted circle of family and friends. For new brands looking to establish a foothold in the market, building awareness, trial and, ultimately, trust is critical to success.” (more…)

InspirAsia, Myanmar

May 7, 2015