About 12 years ago, Kenya announced the launch of M-Pesa – a mobile money transfer, microfinancing service. Back then, it was truly a step forward in the world of digital payments. But as time goes by, it’s becoming more important to start analyzing consumer behavior and how it redefines digital payment solutions.
Despite the huge impact on various market segments, consumers are becoming more aware and demanding in terms of convenience and quality of service provided. They start speaking out about the limitations of mobile money and asking for something that would imply to the fast-paced rhythm of our lives. (more…)