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Lucy Peng
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Teaching China’s Shoppers How to Spend

WIREDIt’s the perfect  Internet strategy: Position yourself at the mouth of a datastream, then get people to feed into it. Take Google: Because it grows anytime someone surfs the Internet, the company invests huge amounts of time and money making it easier for people to log on—going so far as laying miles of fiber-optic cable in Kansas City and delivering Wi-Fi via  high-altitude balloon in Australia. Or Amazon: Because it’s become many shoppers’ default service for online purchases, the company has flooded the market with cheap devices—from Kindles to voice-controlled speakers—to capture every stray consumerist desire. Alibaba, for its part, had the largest IPO in history because the hugely popular retailer benefits almost anytime someone in China spends money online. So now it’s trying to pump even more money into China’s online economy, by introducing the country’s consumers to the tools of modern finance. (more…)

China, InspirAsia

April 21, 2015