Global crowdfunding experienced accelerated growth in 2014, expanding by 167% to reach $16.2 billion raised, up from $6.1 billion in 2013.
FAST COMPANY: People in Germany can crowdfund their bright ideas using Kickstarter. If it comes as a surprise that they haven’t been able to do so for a long time, that’s understandable. Germany, after all, is the fourth biggest economy in the world. It has the largest population in the European Union. Entering Germany at its own pace is entirely consistent with Kickstarter’s way of doing things, which tends to be measured and thoughtful. In its six years of existence, the company has only rolled out in 10 countries. Germany is number 11; France, which goes live on May 27, will make it a dozen (more…)
TECHINASIA: Brooklyn-based crowdfunding site Kickstarter has proven many times over that collecting funds from the public for creative projects can work. In crowdfunding, backers donate money to make a project or cause they admire come true. Some crowdfunding campaigns are based on a pre-order system, where the backer gets a product once it is completed and deliverable. Others are based on a system where the backer gets a gift or some form of other perk as reward for their contribution. (more…)
TECHCRUNCH: Kickstarter has enabled a private beta feature that’s starting to show up for logged in project creators, offering a kind of community knowledge base that lets users ask questions and provide answers to other creators about crowdfunding and best practices. The so-called Campus seems designed to act as a central repository for the kind of advice that’s often being exchanged between crowdfunders anyway in conversations every day, only centralized, archived and indexed on Kickstarter itself. (more…)
TECHCRUNCH: During April, the nation will observe Financial Literacy Month – meaning it’s time to revisit the diverging roads to funding early-stage startups. The rise of non-traditional routes for raising capital, such as Kickstarter, has catalyzed a much-needed renaissance in funding options for entrepreneurs. With the passing of the JOBS Act, entrepreneurs have a bevy of new opportunities for raising seed funding, beyond the ever-illusive Silicon Valley checkbook. There are going to be complications associated with making sense of what funding route is best for your company and product needs, but sometimes the answer will reside in a combination of options. (more…)
TECHCRUNCH: Pebble went back to crowdfunding site Kickstarter to help fund the Pebble Time, its second major hardware iteration. The company likely could’ve gone with a more traditional product launch, with a brief pre-order window or direct to market availability, but the campaign did break Kickstarter’s all-time records, netting over $20 million ($20,338,986 to be exact) from 78,741 backers, which is newsworthy over and above the actual product it’s selling. (more…)
FAST COMPANY: Since 2009, the crowdfunding platform Kickstarter has nurtured great ideas. But once a project reaches its funding goal, it can get lost in the mix, and its Kickstarter page becomes a shell of its former self. Spotlight, launching today, is Kickstarter’s attempt to extend the life of a project beyond the funding stage. It gives the creators of successful projects a way to shape their story and image the way any company might market an important new product. (more…)
TECHCRUNCH: The Pebble Time Kickstarter gained some momentum thanks to Apple’s special Watch event Monday. The new smartwatch from the smartwatch pioneer was drawing in funding at a rate of around $6,000 per hour on Sunday, March 8, which rose to $10,000 per hour on Monday, March 9 (when the event took place), and capped out at $16,000 per day on average during March 10, the day following Apple’s press presentation.
Pebble CEO and founder Eric Migicovsky told former Y Combinator lead and investor Paul Graham that interest in Apple’s media event had a doubling impact on the rate of its ongoing crowdfunding campaign, but in fact the numbers reveal it more than doubled, and in fact almost tripled in the extended wake of the announcement. (more…)
FAST COMPANY: Kickstarter may have kickstarted the crowdfunding movement, but it did so with arbitrary and capricious rules that embraced some projects while refusing to host others, and limited its own growth. But the company underwent a leadership change in late 2013, and last year reengineered itself as an integral part of the startup hardware boom. It saw two companies that started on its platform, Oculus and SmartThings, get acquired by Facebook and Samsung, for $2 billion and $200 million respectively. And it neared in on $1.5 billion in money pledged to projects.