In a round led by China Minsheng Financial, social trading network eToro has raised $100 million in new funding. The Series E, which featured participation from SBI Group, Korea Investment Partners, and World Wide Invest, as well, will help the company expand into new markets. The new capital will also help eToro build on its R&D efforts in blockchain technology and asset digitization. eToro’s total capital is now $162 million.
“This round of investment will be critical in helping us to further develop our technology infrastructure to support the rapid growth that we’ve recently experienced,” eToro founder and CEO Yoni Assia said. “It will also help us to enter new markets, enabling us to bring our social approach to investing to more people around the world, and providing more people with safe and secure access to the markets.”
Assia added that the funding would enable eToro to remain as innovative technically as it is in the field of social trading and investing. “As new technology continues to change finance,” he said, “we want to remain at the forefront of that change. So today’s announcement will help us to continue our market leading work in blockchain research and the development of digital assets.”
Digital assets and blockchain have proven to be significant opportunities for growth for eToro. In February, the company added XLM (Stellar Lumens) to its offerings. Back in December, eToro teamed up with CoinDash to build blockchain-based social trading products. The company enabled direct trading of five major cryptocurrencies – Bitcoin, Ethereum, Ethereum Classic, Litecoin, and Ripple – back in September, shortly after earning a spot on the European Fintech 100.
Named a company to watch by Disruptor Daily, eToro has offices in Tel Aviv, Israel, and New York City. The company demonstrated its CopyFunds for Partners solution at FinovateEurope 2017. With a trading and investing community of more than nine million users, eToro’s network gives users the opportunity to automatically copy the buying and selling of the network’s most successful traders and investors. Those traders and investors can earn income when their trades are copied by members of the community as part of eToro’s Popular Investor program. Stocks, exchange-traded funds, currency pairs, indices, and commodities, as well as cryptocurrencies can be traded on eToro’s platform.