DocuSign has today announced that BBVA Switzerland, the only bank in the BBVA Group devoted exclusively to Private Banking, has implemented DocuSign to improve the customer experience for thousands of high-net worth individuals across more than 15 countries.
“We decided to choose DocuSign because of the usability of the platform and the quality of the cloud-based system that DocuSign offers to deliver documents,” said Javier Rubio, Business Development Director at BBVA Switzerland.
“When you have a bank that works with clients who are thousands of miles away from Switzerland, and you are delivering them documents using courier services, it’s not the most efficient way to do business. It also doesn’t offer a great customer experience. We wanted to break the mould and demonstrate it is possible to do business in a different, more innovative way,” Rubio added.
BBVA’s decision to implement DocuSign followed an internal study that found the cost of having employees receive and review documents manually, scanning and storing them, was inefficient and expensive. Instead, BBVA wanted to deliver high-end solutions to its often-demanding clients, and analysed the market before deciding DocuSign was the best option to successfully navigate Switzerland’s strict banking regulations.
“We opted for a hybrid solution with DocuSign, utilising the cloud-based solution to route documents for signature electronically while maintaining a Signature Appliance in our data centre,” said Javier Rubio. “That provides on-premise control over digital certificates and signatures. DocuSign is also available 24/7, which allows us to work with it worldwide. DocuSign is a scalable platform with an attractive user interface which is going to help us to create a more agile value proposition, contributing ultimately to the modernisation of a very traditional industry.”
BBVA Switzerland is the first private banking organisation to adopt DocuSign in Europe. “We applaud BBVA Switzerland’s vision to act as a market disruptor and adopt DocuSign’s state of the art technology. BBVA Switzerland saw clearly how interacting with their customers digitally using the DocuSign platform could bring them a first-mover advantage in the competitive Swiss banking sector,” said Helen Sutton, VP of Enterprise Northern Europe at DocuSign. “Introducing our platform will bring unprecedented efficiency, as well as providing a seamless and reassuring customer experience.”