E27.CO: Mobikon, a customer engagement and marketing platform for restaurants with operations in various countries across Asia, has secured an undisclosed amount in funding from Life.SREDA, a Singapore-based fintech VC firm. Qualgro Investment Fund, an ASEAN VC firm focussed on technology, education, healthcare and logistics, also co-invested in the round.
The funding is in line with Mobikon’s plan to aggressively expand in Southeast Asia. The funds will be used to fuel rapid growth across international markets, open office in Jakarta and conduct strategic hiring across the UAE.
A portion of the capital will also go towards creating new tech infrastructure and providing restaurants with better products and faster upgrades.
Mobikon had earlier secured US$2.3 million in Series A-2 funding led by Jungle Ventures, with participation from Spring Singapore and Lion Rock Capital.
“This strategic funding will boost Mobikon’s expansion in South East Asia. Qualgro and Life.SREDA bring in a huge network of mPOS and Cloud POS players, which will help us scale quickly,” said Samir Khadepaun, Co-founder and CEO of Mobikon.
Mobikon was founded in 2009 by Khadepaun and Salil Khamkar. The company offers a digital platform for customer engagement and provides a single dashboard for an entire spectrum of restaurants — quick service, fine dine, casual dine and cafes, to engage customers intelligently, with integration across ordering, reservations, feedback and marketing.
Its proprietary platform mEngage helps F&B marketers to have a 360-degree view of customers.
The firm claims it currently powers 65,000-plus reviews and engages over 6,00,000 diners every month. Over 130,000 new diners are added month on month.
In addition to India, Mobikon is present in Singapore, Manila, Dubai, Macau, and Kuala Lumpur. Its clients include Copper Chimney, Pind Baluchi, Little Italy and Pizza Express, Swensens, Red Crab Group and Select Group.
In August this year, Mobikon acquired Singapore-based feedback management startup Trii.befor an undisclosed amount
Mobikon was among eight tech startups picked for LifeSREDA’s accelerator programme in July this year. This funding is a part of the programme.
“The food and beverages space is becoming increasingly competitive and complex. Mobikon provides a real-time feedback loop between restaurateurs and their customers, and does so with a simple and easy to use interface,” said Heang Chhor, Director of Qualgro, who is joining Mobikon’s Board.